Personal branding and online reputation are crucial for building relations, authority, and growing your business. Most internet users will Google your name before connecting, hiring, going on a date with you or responding to your email. Make sure what they find is true, positive & you’re in control of it, not someone else.
Because Google is in business of personalizing search results based on user’s location and what it knows about your browsing behavior, before you continue keep in mind that your search results may vary based on whether you’re logged in or out of Google before you start.
Follow below steps first while logged into Google and then while logged out of Google to compare.
1. Google your name (do not search for your “name.com” website as obviously you will come up on top). If you don’t own a domain that is your … Read More »
Share your brand story with video. Here’s an example of a company that uses video to share their passion about concrete and fences…a subject that is perhaps mundane to most home owners but Stackwall loves concrete and loves fences. They create a product that is durable and lasting, protects your family, provide a shield against natural elements, increases your home value and keeps out nosey neighbors…they are in business of manufacturing a practical, purposeful and beautiful products home owners can be proud of.
Want to feel and be productive ? Focus only on what matters? Get through your task lists in a zip? Keep it simple. Below is a list, a reminder for what is important when we want to stay productive, focused, efficient, effective and successfully run our business.
1. Less is more.
Focus on fewer things. Your goals should be clear & actionable. Ask yourself if the task you’re focused on will get you closer to achieving your goal. Too many times we get trapped in doing small things that don’t make a big enough difference.
2. Make your goals SMART.
Make sure your goals are: Specific, Measurable, Actionable, Realistic, Timely
Vague: ” be consistent with writing and posting blogs on a website”
Specific: “Write 2 extra blog posts per week”
Set a specific number you want to achieve:
Vague: “I want to earn more money next year … Read More »
• Have a short attention span
• Get lost easily without a single clear direction
• Get distracted, even when given good directions
• Crave a “human element” in their online experience
• Want to read about themselves and their problems, rather than yours
• Don’t want to feel bullied into making a decision
• Want to develop their relationship with you at their own speed
• Need to know they can trust you
• See even small errors on your website as unprofessional
• Need to see a compelling reason to choose you vs. your competitor.
• Need consistency
When these issues are addressed with your website visitors, conversion rate almost always skyrockets.
A big part of adding a “human element” to a visitor’s online experience is simply ditching the corporate talk. Be natural. This is sometimes the most difficult part to overcome for website owners and website contributors. Naturally, … Read More »
Not so fast! The web is an ever-changing organism or a race that has no finish line. Now more than ever.
Going live marks the beginning of your progress not the end. Nothing stays the same online, ever, neither should your online business, website or whatever else you’ve just created. Momentum is crucial to your online success. To keep it constant you need to inject energy and efforts into it at a pretty consistent pace. Now it’s time to set up long terms marketing campaigns, consistent communication to build trust and focus on projecting future goals.
So, you’ve got an idea. You’ve got a vision. You’ve defined your purpose. You’ve drawn a plan. Now, how much is this all going to cost? Running your business online is definitely more cost-effective than maintaining an office or a bricks-and-mortar. That said, there are costs that must be factored in, both in establishing the business and maintaining it. Here, we’ll divide them into two basic categories: Startup and Upkeep. If a cost falls into both categories, we’ll note that as well. Get quotes and leave room in your budget for these costs and services.Budget your resources so that you can cover at least 3-6 months. You’ll want to create the right product for your customers and have the flexibility to tweak it as needed.
INITIAL DOMAIN PURCHASE
A domain name is how your customers will find you on the web. For … Read More »
When starting an online business, the more you plan ahead, the more money you’ll save and the faster your plans will come together. This section is designed to help you ask yourself the right questions. Trust us–working backwards from the “why” of your business will make going forward a much smoother process.
WHAT DO YOU DO?
And more importantly, why does it matter? There are over 255 million sites on the web today, a number that is growing exponentially with every passing minute. You heard that right. 255 million websites competing ruthlessly for the attention and money of users. You’ll need to solve a problem and solve it exceptionally in order to create a niche for yourself.
First, think about the problem you are going to solve. Are there already 20 other businesses trying to tackle or service this niche? What will your solution … Read More »
This checklist to launch a profitable online business serves as a component to my detailed guide to launching your online business in 5 steps, though I’ve added a few extra check boxes to this list for good measure.
Develop and organize your ideas.
Determine the purpose of your online product or service.
To read a more in-depth analysis of what Step 1 entails, Click Here
To read a more in-depth analysis of what Step 2 entails, Click Here
What do you … Read More »
Without a website, “you simply do not exist to the average consumer” and before you reflect on your success and totally disagree, consider this:
It’s Monday afternoon and I have realized that the business party I’m attending is on Tuesday and I need to get my nails done, buy a cute outfit and drop off my car to a car wash. Of course time is of the essence so I’m going to look up Google to find the beauty salon and the car wash on a way to the store.
The first couple links all look great, the spa and the car wash are on the way to the mall. I look at their hours, read a little about the car wash services, call the spa to schedule an appointment and I’m off.
What I didn’t realize though is that your spa is … Read More »
There’s something I need to get off my chest before I go any further with this post. It’s something that’s very important–a basic idea that seems to get lost in the hustle and bustle of starting or growing your online business:
“You are not your website” and “It’s not about you”. It’s time to start caring about your online customers before they find someone else who will.The Internet and the mobile airwaves have become the preferred channels over which we distribute messages and connect with global markets and customers online. The Internet is the highway and websites and mobile apps, are only communication vehicles to deliver your ideas, products and services to satisfy your customer’s needs. These provide a great way to represent yourself in the market but they aren’t you and your customers care little unless there’s something in it … Read More »