• Have a short attention span
• Get lost easily without a single clear direction
• Get distracted, even when given good directions
• Crave a “human element” in their online experience
• Want to read about themselves and their problems, rather than yours
• Don’t want to feel bullied into making a decision
• Want to develop their relationship with you at their own speed
• Need to know they can trust you
• See even small errors on your website as unprofessional
• Need to see a compelling reason to choose you vs. your competitor.
• Need consistency
When these issues are addressed with your website visitors, conversion rate almost always skyrockets.
A big part of adding a “human element” to a visitor’s online experience is simply ditching the corporate talk. Be natural. This is sometimes the most difficult part to overcome for website owners and website contributors. Naturally, … Read More »
Not so fast! The web is an ever-changing organism or a race that has no finish line. Now more than ever.
Going live marks the beginning of your progress not the end. Nothing stays the same online, ever, neither should your online business, website or whatever else you’ve just created. Momentum is crucial to your online success. To keep it constant you need to inject energy and efforts into it at a pretty consistent pace. Now it’s time to set up long terms marketing campaigns, consistent communication to build trust and focus on projecting future goals.
So, you’ve got an idea. You’ve got a vision. You’ve defined your purpose. You’ve drawn a plan. Now, how much is this all going to cost? Running your business online is definitely more cost-effective than maintaining an office or a bricks-and-mortar. That said, there are costs that must be factored in, both in establishing the business and maintaining it. Here, we’ll divide them into two basic categories: Startup and Upkeep. If a cost falls into both categories, we’ll note that as well. Get quotes and leave room in your budget for these costs and services.Budget your resources so that you can cover at least 3-6 months. You’ll want to create the right product for your customers and have the flexibility to tweak it as needed.
INITIAL DOMAIN PURCHASE
A domain name is how your customers will find you on the web. For … Read More »