Business Strategy, Design, Marketing, Technology - Mind Your Online Business

Tag: Website Design

Unilever -“all” Marketing Campaign

Posted on 2nd May, by Marzena Kmiecik in marketing, Websites. Comments Off on Unilever -“all” Marketing Campaign

“all” highly successful marketing campaign strategically combined a fun cooking contest involving children which naturally creates a messy situation, a celebrity Chef for mom’s and the need to clean up after. Knowing your target market’s lifestyle and what they like not only offers a fun experience but increases traffic and product sales.

Principals Of An Effective e-Commerce Website

Posted on 8th January, by Marzena Kmiecik in e-Commerce. No Comments

What is e-Commerce? e-Commerce or commerce is either an action: the sale of products or services over the Internet or an online store.

Buyer’s advantages of using e-Commerce websites to make purchasing decisions:
• Accessibility – buy anytime, anywhere regardless of location.
• Speed – buy quickly without the need to travel or stand in lines
• Price comparison – ability to check out and compare multiple sellers at once to save money.
• Variety – better selection
• Time saver and cost reducer
• Convenient online access

Seller’s advantages of having an e-Commerce website to sell products:
• Time saver & cost reducer
• Brand reach expands beyond local customers
• Paperless environment
• Less time resolving invoices and order discrepancies
• Lower Overhead
• Ability to provide multiple payment gateways
• Affordable marketing, advertising tactics
• Easier Catalog and product management
• Streamlined communication

Converting your target market into online customers or simply: helping a visitor … Read More »

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